Mission &
Core Values
At the core of everything I build, create, and lead stands one truth: God comes first. Not as a tagline — but as the foundation. Every idea, every business, every creative work flows out of that priority.
This isn’t just faith in theory. It’s the filter for every decision, the standard for how I lead, and the reason I keep pushing forward even when the odds stack up. Success means nothing if God’s not in it.
“But seek first His kingdom and His righteousness, and all these things will be provided to you.” — Matthew 6:33
From apparel that carries a message, to media that shifts culture, to products built with purpose — everything under It’s JF Co. is anchored in kingdom vision over personal ambition.
This is more than business.
This is assignment.
God over everything. Always.
The Brands
Every brand under It’s JF Co. or affiliated carries a distinct mission, but they’re all united by the same heartbeat — bold faith, creative excellence, and kingdom vision. Together, they form an ecosystem designed to inspire, equip, and influence culture through every medium available.
Marked & Chosen
A Christian Lifestyle apparel movement built to make faith visible and unashamed. Each collection blends scripture, storytelling, and design to spark conversations and declare identity in Christ.
→ [Marked & Chosen Website Under Construction]
Marked by Light
Artisan engraving meets spiritual symbolism. This sub-brand of Marked & Chosen turns everyday items into lasting reminders of faith, legacy, and engraved with light. I do non Faith Based engravings too. Unless it intentionally mocks me or my faith.
→ [Marked by Light Website Under Construction]
3PEAKS Drinkware
Endurance lifestyle meets kingdom focus. Premium drinkware crafted for those who are built to endure, marked to rise, and live with purpose.
→ [3PEAKS Website Under Construction]
7 Years Productions (7YP Media)
The creative production arm — hosting & producing podcasts, video series, and digital storytelling that merge grit, faith, and real conversations.
→ [7YP Media Website Under Construction]
Backwoods CityBoy Media
Freelance photography and videography with a raw, authentic edge. This is where backroads meet creativity — capturing real stories, real people, and real moments. Beyond client work, Backwoods CityBoy Media expands into branded content, storytelling campaigns, and collaborative media projects that keep things honest and impactful.
→ [Work with BCB Media(Coming Soon)]
Say Less Mean More Podcast
A podcast built on real conversations, strong convictions, and meaningful dialogue. Hosted by Joseph Funderburk and Aston, Say Less, Mean More cuts through noise and dives into culture, faith, and life with bold honesty and zero fluff.
→ [Listen or Watch the Podcast(Coming Fall 2025)]
